In 1965, Pres. Johnson proposed flooding the Grand Canyon with two dams to power the Southwest and attract tourists. Both houses in Congress passed the bill. Jerry Mander learned about it—and wrote an ad: "Should we also flood the Sistine Chapel so tourists could get closer to the ceiling?" The full page ad ran in major newspapers around the country.
Remembering Jerry Mander
Remembering Jerry Mander
Remembering Jerry Mander
In 1965, Pres. Johnson proposed flooding the Grand Canyon with two dams to power the Southwest and attract tourists. Both houses in Congress passed the bill. Jerry Mander learned about it—and wrote an ad: "Should we also flood the Sistine Chapel so tourists could get closer to the ceiling?" The full page ad ran in major newspapers around the country.